Corporate Sponsorship Program
According to Tourism Intelligence International in 2000, some 10% of international tourists were gay or lesbians, accounting for more than 70 million arrivals worldwide. This market is thus an important market segment and is expected to continue to grow as a result of a change in attitudes to homosexuality.
Gays are regarded as being 'early innovators' and 'trendsetters'. They usually have a high disposable income and no kids - the so called DINKS (Double Income no Kids) of the 21 Century. American gay and lesbian tourists for example are estimated to generate $54.1 billion a year - about 10% of the total US travel industry. As a result of the fact that this segment tends to have few family responsibilities they have a large pool of discretionary cash for traveling.
The US market is regarded as being the most important source of gay and lesbian tourists, with the highest levels of disposable of income. It is reported that this market has many specialist segments, which are interested in high value holidays, such as cruising, eco and adventure tourism.
The European market is the next most important market. This market is dominated by city breaks and 'sun, sand and sex' holidays. Some of the key destinations of these tourists are Gran Canari , Thailand and Mykonos .
This is the eighth year that Phuket Pride has produced Pride in Phuket. Through a strong and dedicated management team, we have seen the Pride Celebration grow from year to year. Even after the Tsunami in 2004, this celebration was able to draw over 3,000 travelers to Phuket. This past Pride Celebration saw these numbers grown to over 4,000 travelers. With this type of growth, Phuket is quickly becoming a Gay destination in Thailand .
The 2007 Phuket Pride Celebration included four days of merriment and community building. For the first time Pride moved out of Paradise and into the community with a festival site on the beach at Patong
A final estimate of the numbers of people in attendance over the 4 days was well over 30,000 tourist and local community members, a huge increase on previous years
Demographic:
Education: US Gays and Lesbians tend to be highly educated 46% being University graduates and 43% having a post graduate degree. Some 48% of Australian Gay readers of gay magazines are university graduates 10% the national average.
Income: High - +/-25% of US gay and lesbians earn $100 000+ a year
Attending Phuket Pride Celebration
Gay: 75 % Lesbian: 10% Heterosexual (straight): 15%
Sponsorship Levels
Platinum Level Sponsor 100,000 baht
Ad placement on home page of Phuket Pride website
Banner placement on Main Stage of all events
Promotional table at all events
Entry into the Phuket Pride Parade
Logo placement in all ads
Logo placement in all posters
Acknowledgement from main stage during all events at least 3 times in one hour
Exclusives data sharing
First right of refusal for next years pride celebration
Gold Level Sponsor 50,000 baht
Logo placement on Pride Program page of Phuket Pride website
Banner Placement at all Pride events
Promotional table at all events
Acknowledgement in all ads
Acknowledgement in all posters
Acknowledgement from main stage during all events at least 2 times in one hour
Silver Level Sponsor 25,000 baht
Logo placement on Pride Program page of Phuket Pride website
Promotional table at all events
Acknowledgement in all ads
Acknowledgement in all posters
Acknowledgement from main stage during all events at least once per hour
Bronze Level Sponsor 10,000 baht
Logo placement on Pride Program page of Phuket Pride website
Acknowledgement in all posters
Acknowledgement from main stage during all events at least once per hour
Sponsors will issue a bank transfer of the sponsored amount owning to Phuket Pride within 30 days of signed and submitted sponsorship agreement.
- Amount to be transferred into Phuket Pride Associate's bank account
• Account Name: Phuket Pride Associate
• Bank: Bangkok Bank
• Branch: Patong
• Account No.: 563-0-52365-1
• SWIFT Code: BKKBTHBK (used for International transfers only)
- Ad work must be received by November 30, 2007.
- Dimension of ad:
- File: jpeg, tiff, giff or PDF (fonts must be embedded in file)
- Resolution: 300 dpi
- Ad submitted to sales@phuketpride.org
- Logos must be received by November 30, 2007.
- File: jpeg, giff or PDF (fonts must be embedded in file)
- Resolution: 300 dpi
- Logo submitted to sales@phuketpride.org
- Platinum Level Sponsor
- Receive data from Phuket Pride 30 days after event
- Phuket Pride maintain rights to utilize all ads and logos to the benefit of the organization
Phuket Pride Festival and Parade March 2007
Mission Statement
Creating a stronger GLBT community in Phuket
Overview of Marketing Plan
Phuket Pride Inc. focus is on expanding its reach to the local Gay and Straight communities locally, nationally and internationally. With Phuket quickly becoming a national and international Gay destination, resources will be allocated towards marketing to key location national and internationally. Specially, we are planning to target the following local areas: Bangkok and Pattaya and International regions: Australia , Singapore , Hong Kong , Japan , United States , and Europe .
The worldwide web will be instrumental in allowing us to effectively target these regions by placing Pride Ads, announcements, surveys, etc. Besides utilizing the internet, we will continue to nurture relationships with other international Gay publications (i.e. OUT, Advocate, MS., etc.), Gay businesses, Gay Travel Associations and Agencies, Community Centers, Pride and Gay organizations.
Continue to work with the Travel Authority of Thailand (TAT) to promote Phuket Pride as a major event during the month of March. Internationally, we will position Phuket Pride Inc. by providing program information to other Travel Authorities Internationally.
In addition to our international positioning and marketing of our Phuket Pride Celebration, we will be working with other pride organizations in Thailand such as Bangkok Pride and Pattaya Pride.
National Markets:
• Bangkok
• Pattaya
• Chiang Mai
• Chiang Rai
International Markets:
• Australia
• Singapore
• Hong Kong
• Japan
• United States
• Europe
Marketing vehicles:
• Worldwide web (website address: www.phuketpride.org)
• Internet
Other Marketing efforts:
• International Gay publications (i.e. OUT, Advocate, MS., etc)
• Gay businesses
• Gay Travel Associations and Agencies
• International Community Centers
• International Pride and Gay organizations
• Interpride
• CAPI
• Human Rights Campaign
• National Gay and Lesbian Task Force
• Pride organizations in Thailand
• Bangkok
• Pattaya
• Chiang Mai
• Chiang Rai
Governmental efforts:
• Travel Authority of Thailand (TAT) to promote Phuket Pride as a major event during the month of March.
• Internationally, we will position Phuket Pride Inc. by providing program information to other Travel Authorities
Advertising Campaign
Ad placement in Local Gay Publications: SPICE and Thai Puan
Ad placement in the following publications:
- Phuket Gazette
- Phuket Post
- Bangkok Post
- Bangkok Today
- The Nation
- Thaiways Detailed Maps of Phuket
Listing on national Gay and Tourism websites
Production of a Phuket Pride Magazine
- 5,000 publications
- Highlighting the Gay Community in Phuket
- Promoting the Phuket Pride Celebration
- Distributed in the beginning of March
- Distributed throughout Patong, Kata, Karon, and Phuket Town
Production of Printed Media – Posters, Banners and flyers
- 500 Posters
- 10 Banners
- 1,000 flyers
- Promoting the Phuket Pride Celebration
- Distributed in the beginning of March
- Distributed throughout Patong, Kata, Karon and Phuket Town
Earned Media (Free Media)
Provide relevant articles and stories about the Phuket Gay Community to the main print, television and cable companies.
- Goal: To normalize the Gay Community
- Topics
- HIV/AIDS
- Education
- Family
- Contribution to the broader community
